There are still a couple lingering glitches with trials and upgrades that I’m working through this week. Less friction means we can nudge more people to give Micro.blog Premium a try for a month. The interface for upgrading and downgrading is much easier than before. We’ve already seen more people upgrade to Micro.blog Premium, making up for most of the initial revenue loss. Now that it has been a couple weeks, I’m even more confident that this change has been great. People who have a main personal blog and might want to experiment with an extra blog or two later. The new pricing better fits the customers we want to have. Micro.blog is for normal people, not enterprise customers. The old pricing was optimized for people who might want to pay for lots of blogs, but the reality is that almost no one wants to do that. As I blogged about, some people who might be paying $15/month would see their cost go down to $10/month. Monthly recurring revenue was down about 2% as soon as the change rolled out. I’ll share a couple more details for folks who are curious. We decided it was worth it to make Micro.blog Premium more appealing. I calculated what the initial revenue hit would be before making the decision. When we simplified our pricing, some folks asked if it was such a good deal for customers that we would be losing money as a company. About Archive Photos 30 days Replies Reading Tweets Search Also on Micro.blog
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